Meticulous approach to conversion optimization.
I’m notoriously hard on marketing agencies because most of them just recommend 'best practices' without doing real work. Brenton Way, however, impressed me. We hired them for a CRO audit on our high-traffic landing pages. Instead of just suggesting cosmetic changes, they used user-behavior heatmaps, click tracking, and ran high-velocity A/B tests. They ended up redesigning three of our core templates, resulting in a permanent 2.4% lift in our overall site checkout rate."